Small business benefits from holiday traffic
The holiday shopping season has begun. No matter what your small business is, you can take advantage of this season to drive sales and boost your profits. Follow our top tips to help your small business maximize holiday sales:
Position your brand
Small businesses have a lot to offer on their own merit. Don’t try to compete with online giants or big box retailers. Carve your niche as a local presence by hosting events that have meaning for your community. For example, make your location a drop-off for a charity drive. Cross-promote with other local businesses in partnerships that make sense for your customers. A bakery or catering shop paired with a cleaning service could sell a party package that ensures great food and an effortless clean-up afterwards. Other examples of promotional pairings: a women’s clothing shop with a local salon or a menswear store with a sports bar or coffee shop.
Set yourself apart from the digital noise
During the holiday season, customers are bombarded with an onslaught of email offers. This can lead to clients opting out of your email promotions for the rest of the year. Instead, stand out with a personal, printed card with your season’s greetings and a special invite, coupon or gift voucher. Use this opportunity for a warm “we miss you” message for inactive customers, too. Try an invitation for a personalized shopping session or a gift list helping session. People want the season to be festive and stress-free, but often, it isn’t. You’ll benefit from return customers if you can help make their holidays a little easier.
Create a holiday shopping party
Turn your small business into a go-to location for both new and regular customers. Create your own “happy hour” event with local musicians, snacks and beverages. Set up a unique background for a selfie-corner and have people post to social media hashtagging your business. A draw or giveaway can reward those who come. People like to be out and connecting during the holiday season. Capitalize on that to increase your holiday sales. Be sure to mingle with customers and get to know them, as they will often offer you the most valuable feedback.
Holiday traffic benefits that continue throughout the year
The higher volume of holiday traffic is a great time to increase your customer mailing lists, so reward your employees for collecting addresses, phone numbers and/or email addresses. Offer an employee prize for the highest total collected and watch your mailing list grow.This holiday season, think of items that can be great gifts for a variety of recipients on your customers’ gift lists and encourage purchasing for several people at once, with incentives for multiple purchases. Multiple purchases mean more sales in one fell swoop for your business and less gift-giving stress for your customer, a win-win! At the same time, encourage gift card purchases. If a customer buys their mom a gift from your business, that’s great, but it won’t necessarily get their mom into your store like a gift card will. Couple that with the fact that 61% of gift card holders spend more than the amount of their gift card, with 75% of those individuals spending more than 60% over the original card value  and you can see why gift cards make great sense! Dress up your gift cards and customers will be more apt to purchase them. Package them in pretty gift boxes, lined with paper and tied with ribbon for a can’t-resist, ready-to-offer gift.
TELUS Secure Business, is Canada’s leader in small business security wants your company to be both profitable and safe this holiday season. For affordable, small business security solutions, like video surveillance, interactive solutions and access control, call 855.958.8181 to speak to one of our small business security experts today.
 Canadian POS https://cdnpos.com/4-stats-that-prove-the-power-of-gift-cards/