Protecting your bottom line – why retail security is so important
Every retailer needs smart security in order to protect their property, staff and customers, and to guard against theft, shoplifting and vandalism. From monitored intrusion protection to video surveillance and access control, correctly implemented security can reduce shrink and improve both operations and profitability.
The $5 billion problem that affects every retailer
Whether you are the proud owner of a small boutique or a multi-location chain of stores, choosing a smart security system can decrease shoplifting. The Retail Council of Canada estimates that shoplifting accounts for up to $5 billion a year in losses for Canadian retailers.  Making matters worse is the fact that Canada’s justice system doesn’t have time to deal with petty crimes, which is why the onus is on the retailer to put a stop to shoplifting. Big retailers have large loss prevention programs in place and understand the cost is worth the expense, but sometimes small to mid-size retailers feel purchasing and implementing smart security will be a drain on profits. Not true, as there are affordable ways to create barriers to shoplifting and the benefits will outweigh any cost.
Shoplifting, employee theft, sweethearting (when an employee gives or discounts merchandise at the checkout to a “sweetheart” customer, i.e., family, friend or another employee), paperwork errors or supplier fraud are all examples of retail shrink, which can steal your profits with loss of inventory and money. Retail shrink is exacerbated by the holiday season with its increased in-store traffic, temporary staff and longer opening hours.
Imagine opening your shop in the morning to find it’s been vandalized with valuable merchandise stolen and/or destroyed. A good smart security system can detect the first signs of a break-in (broken glass, an open door) and alert you immediately, while sounding an alarm that will send intruders fleeing as the police are called. Intrusion monitoring helps defend your business against burglary and vandalism, by stopping the crime before it does real harm. Best of all, intrusion monitoring can be controlled remotely from your smartphone.
Access control for customer and employees
Protection and privacy for your business can be seamless with access control. Adding access control to your security system allows you to manage your confidential areas and ensure all entries and exits are secure at all times. Access control is completely customizable, so you can schedule and manage opening and closing times, grant permission-based access and monitor it all from your smartphone or tablet.
Video surveillance to help capture thieves and increase productivity
Video surveillance can reap benefits that are two-fold. Visible cameras help deter thieves, and monitoring recorded video can help you identify, apprehend and prosecute shoplifters. Video cameras should be placed in full view and used throughout your retail location, especially around cash registers, near small valuable merchandise and store exits. A recent poll commissioned by ADT found that 66% of small business owners surveyed believed video surveillance to be the most valuable security measure.
At the same time, video surveillance can be used to increase customer service and enhance employee performance. Using recorded video feeds for training can improve customer-employee interaction, resulting in increased sales, satisfaction and return visits. Store security footage is also able to provide business owners with valuable data like demographics and, with added software and state-of-the-art video analytics, help retailers determine and optimize a store’s highest traffic areas and more.
Today’s video surveillance offers comfort and security for today’s retailer. Gone are the days when security footage had to be viewed on large monitors in back rooms. Today, an affordable smart security system can be accessed from your tablet or smartphone, so you can monitor your retail business from anywhere, keeping you and your bottom line well within your control.
For more information and a custom retail security plan to suit your needs and budget, call 888.ADT.ASAP.